• Conoce al equipo

    Amrinder Arora


    As the Chief Executive Officer of BizMerlin, Dr. Arora is responsible for setting the strategic direction of BizMerlin’s solutions. Dr. Arora is also an adjunct faculty member at George Washington University, and is a frequent speaker at conferences and an expert in the field of algorithms.

    Bob Cofod


    Bob Cofod has degrees in MPA, Intelligence, Public Administration, and Business Administration from Blair Academy, the University of North Carolina, the University of South Carolina, and Golden Gate University of San Francisco.He has also served as President at LICA

    Soneeka Arora


    With 17+ yrs of experience in global enterprises in the U.S. and India, Soneeka has nurtured BizMerlin every single day from its inception to going global. As the Chief Marketing Officer at BizMerlin, Ms Arora is responsible for BizMerlin’s marketing strategy and positioning, global HR, people engagement, talent acquisition and development initiatives.

    David Balash

    Vice Presidente –

    Dessarrollo de Producto

    With both an MBA from Bellevue University and an MS in computer science from The George Washington University, David is an accomplished software engineer and project leader with a diverse background in fields such as telecommunications, transportation, and government contracting. He has a determined focus on product quality and exceeding customer expectations.

    Nitin Sehra

    Jefe Técnico Senior

    12 years of experience in designing and implementing system and application level software on many diverse platforms including web. He had lead young and enthusiastic teams to deliver high impact software with a proven record in building, deploying and supporting mission critical systems.

    Monika Rani

    Manager de Producto - Soluciones de Cadenas de Abastecimiento

    Her vision and commitment outshines and gives a jump boost to her experience in years. She is BM’s life coach, with her smile and encouraging words she also kicks the monotony of the day to day office environment out of the 10th floor window.

    Megha Atwal

    Manager de Producto - Soluciones de Gestión de Recursos

    With her post doc in IT and specialization in Data Compression, Megha holds her undergraduate degree in Information Technology and Masters degree in Computer Science and Engineering. From an intern to a Manager, Megha has always been an invaluable resource for the team.

    Richa Sahai

    Manager- Solutiones de Cliente

    With 5+ years of experience as a business analyst/systems integration consultant, Richa has a strong background in healthcare information technology and government contracting. At BizMerlin, Richa is responsible for driving and managing development, analyzing business requirements, and interfacing with clients to ensure successful implementation of multiple projects.


  • Nuestro Consejo Asesor

    Ajay Khanna has 20+ years of Experience with building and growing technology businesses. He has played key role in growing previous company Celcite year over year resulting in successful acquisition by Amdocs and received the SmartCEO Executive Management Award for his creative management vision, leadership philosophy, innovative strategy and undeniable work ethic.

    Abhishek Jain holds Masters degree from IIT-Delhi and has 15+ years of diverse technology, product building and client handling experience. He specializes in solving problems, analytics, segment marketing and target marketing, building world-class products and winning over customers. He has managed solution deliveries for Arcot suite of products to customers worldwide as SAAS offerings.

    Hans is an entrepreneur, educator and mentor. His passion lies in creating profitable business start-ups, business development, problem solving and education. Some of the industry’s that he has been partners in include Marketing, IT, Business Consulting, Hair Care, Entertainment, Restaurant, Music/Event Production and Mobile App. In most business partnerships Hans takes on a role that includes marketing, sales, business development, strategic planning, training, finance and operations. He loves people so when he gets an opportunity he enjoys building relationships, presentations and conversing.

    Ajay is really passionate about B2B segment channel marketing and sales. He specializes in analytics, segment marketing and target marketing. He is totally results focused, able to set and execute strategy while improving P&L.

    Ritesh Daryani has 25+ years of experience consulting with executives to improve business effectiveness. With a Doctorate and specialization in Industrial/Organizational Psychology (expected in 2016) he excels in implementing organizational development interventions effectively, and is an expert in talent management and transformation projects to meet business/organizational goals.